In the traditional marketing mode of arts and crafts industry, it is difficult to find the difference of competition in the traditional market development ideas, is there a better idea and method to get rid of the shackles of the inherent mode? Recently, the emergence of the Internet marketing model in the arts and crafts industry has attracted the attention of the industry. Xiong Caicheng, an expert in the domestic arts and crafts industry, analyzed that the emergence of the Internet marketing model of "arts and crafts" has expanded the business of the entire industry from offline to the mobile Internet, successfully opened a new Internet channel, and rapidly improved its brand competitiveness. It provides a new idea for the development of the industry.

Xiong Caicheng, a native of Hunan Province, has been engaged in the arts and crafts industry for many years, and has a very deep and thorough understanding of arts and crafts. At the same time, he has more than 20 years of experience in the production and sales of raw materials such as fireworks and firecrackers. He also invests in the development of quartz mineral resources, which is a rare mineral material in our country. Mainly used for the production of ultra-white glass (1307, 34.00, 2.67%) raw materials, has a high development value. Xiong Caicheng has rich experience in Internet marketing. He believes that: in recent years, with the improvement of national living standards and the gradual improvement of the appreciation ability of handicrafts, people have more needs for handicrafts, and the handicraft industry has thus burst out unlimited business opportunities. In the face of the mixed market of Chinese handicrafts, how to make consumers understand and trust their brands has become a common problem faced by enterprises. "Arts and crafts" is a model of mobile Internet application in arts and crafts industry, which can bring brand new changes to the whole industry. Arts and crafts enterprises that used to focus only on offline sales can show in front of everyone's eyes through "arts and crafts", which greatly promotes the development of arts and crafts industry.

In the Internet era, a variety of Internet-based innovative applications make more and more handicraft enterprises see the application value in sales channel expansion, precision marketing, brand building, word-of-mouth communication and other aspects. "Arts and crafts" as the handicraft industry into the pioneer of mobile Internet marketing, the industry's new products, new activities and promotional offers and other information according to the needs of different customers integrated classification, has extraordinary significance. Through mobile Internet, "arts and crafts" can effectively help enterprises in the industry to expand marketing channels, reduce publicity costs, quickly establish a market reputation, and then form a strong market power in the local.

Xiong Caicheng analyzed that the traditional marketing mode is mainly based on the integration of offline channels, and the competition of traditional channels not only increases the marketing cost of enterprises, but also is greatly restricted in consumer interactive marketing. The Internet can effectively increase the interaction between enterprises and customers, providing a more ideal marketing idea for enterprises. I believe that in the near future, the innovative marketing mode of "crafts" will become handicraft enterprises to get rid of the shackles of the industry and fight the new trend of the Internet.