From the late 1990s, the craft gift industry has developed into the county's export-oriented economy of the largest pillar industry. Although there are two business cards, "The City of Chinese Arts and Crafts Gifts" and "The City of Chinese Arts and Crafts Gifts", with the change of the economic environment, the industry of arts and crafts gifts in our county is also facing the development bottleneck. There are few backbone enterprises in the upstream regulation, low technology content of enterprises, poor information, weak creative force, and lack of trade platform and exchange place to show their products. Increasingly restricting the development of the industry.

In recent years, the county economic development zone handicraft city enterprises seize the opportunity, find the new support point, power point, gradually break through the bottleneck constraints, reactivate the industry status quo.

Transformation and upgrading of craft gift enterprises

Into the photo frame culture Exhibition Hall of Fenda Craft Gifts Co., LTD., a variety of unique picture frames are hung on the walls, attracting many tourists to come to see, buy

Different from the previous sales mode, in recent years, as the leading enterprise of crafts and gifts in our county, Fenda technology has gradually formed a sales mode of walking on two legs for domestic and foreign sales. In addition to overseas customization, now, the enterprise breaks the restrictions of time and space, and develops a more flexible sales channel through the retail mode of the factory shop in the future.

And Fenda company, at present, there are many craft and gift enterprises in our county have set up a theme museum, Zhu Mei Group's "pillow culture Museum", shows the development and change history of our pillow for thousands of years, all in kind on display, very precious, cultural value, historical value, cultural value and commercial value, is the first "pillow culture museum" in China. In addition, Huanxi Home Furnishing, 1881, Kingore and other fashion and life museum has basically completed construction, and a number of enterprises are under construction.

And these are just the epitome of the transformation and upgrading of craft and gift enterprises in my county.

As the "City of Chinese craft gift", the craft gift industry in our county has a certain popularity in the country, but because most of the traditional craft gift enterprises are resource-based, labor-intensive, mainly low-end products, independent innovation ability is not strong, so the influence of the industry is also obviously insufficient, and there is a certain gap with the real sense of "China's craft gift city". In order to change the status quo and strengthen industrial planning, accelerating industrial transformation and upgrading is undoubtedly the key.

In recent years, in order to promote the transformation and upgrading of craft and gift enterprises, the county has carried out overall layout, actively carried out industrial exchanges and cooperation, established famous studios, dug and concentrated creative talents, and held activities such as the docking of craft enterprises and design services, design and production competition of Xianju characteristic craft and gift. Cultivate and improve the design innovation ability of traditional craft gift industry from the design source.

Under the efforts of many, the process and gift enterprises in transformation and upgrading will be standing in Xianxiang with a new attitude.

Craft gifts and culture

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In the county economic development zone arts and crafts city display *, which shows tens of thousands of exquisite exhibits, basically covers the county export craft gifts, both practical European and American style furniture, there are courtyard hall decoration, can not help but make people dazzling.

Exhibition * is divided into two floors, focusing on the display of nearly 60 enterprises of furniture, craft decoration, household goods, automotive interior accessories, special art, painted stone carving and other six categories of craft products, but also has the function of tourism, tourism, seasonal exhibition organization. On the second floor, the products of dozens of craft and gift enterprises in our county are displayed. In addition to dolls, wooden windmills, craft eagles, wind lamps and other well-known traditional craft gifts at home and abroad, the environmental protection high-tech products such as carbon bags, water cups, alloy chopsticks and other high-end craft gifts such as colored stone inlaid are also on display in recent years.

In addition to product display and trade, craft gift exhibition * also undertakes the function of cultural inheritance of craft gift. While designing the booth, the organizer specially arranges a group of famous artists' studios.

On the second floor of the Master Studio, Zhang Renwei, the head of the Xishan Lao Nong Studio, is busy. Last year, his seal cutting "Heart Sutra" won the first prize in the county's arts and crafts competition. In the studio, Zhang Renwei's various works, mainly portraits, are displayed.

For Zhang Renwei, it is a joy to be able to share the technique of carving portraits and let more Xianju people know the craft.

In the Xianju Bromeliad Painting Art Studio on the first floor, the head of the studio, Ying Fengli, was making sand bottle painting. She put various colors of sand into the glass bottle and methodically did all the procedures. Before long, a delicate and beautiful sand bottle painting was presented in front of us.

"The charm of sand bottle painting is to use the sand to create different patterns, using art to show the beauty of our immortal home." Ying Fengli said.

On the other side, the 1881 Slow Factory Xianju Craft and Gift Life Experience Hall is located in the middle road of Art City. The layout here is mainly Xianju craft and gift. Each area has different styles, such as industrial style, ocean style, American garden style, country style, simple craft style, and retro style. Exudes a strong sense of craftsmanship.

Culture is the spirit and soul of a nation, a powerful force for national development and rejuvenation, and also an important foundation and soft power for our county to promote green development and reform and build a Chinese landscape painting city.

Driven by cultural forces, craft and gift enterprises in our county are also vigorously exploring their own culture, implanting cultural genes into the whole process of the development of craft and gift industry, and reflecting the cultural essence in all aspects of the town construction.

"Our company believes that to make products, we must first make culture. Only with the support of culture can our products go further and longer. So we have collected 302 pieces of products from different dynasties, including pottery pillows, porcelain pillows and jade pillows." Zhu Mei Group office director Chen Guifang said.

I believe that in the near future, the gift industry will carry on the past and open up, further carry forward the essence of craft gift culture, and promote the considerable development of our county's economy and culture.